Johnny English returned to theatres for one last special mission in 2018. After nearly ten years since he was last in action, so what better way to announce his return than taking over social and digital platforms. A new generation of theatre-goers was targeted through shareable social media content, showcasing his silky-smooth spy skills.

Using traditional digital outdoor sites, Johnny English aimed to remind audiences at busy retail and transports hubs that he and his spy moves were back for good.