Sky News
Concept and production
Art direction
The biggest celebration of 2023, The Kings Coronation. Covered by Sky News for the millions of viewers across the UK and the globe. The brand is brought to life reflecting the pomp and pageantry of being a royal. The brand is focused on being in the room with the Kings crown - to translate the grand moment that is about to occur.
The title sequence is developed inline with the concept - the beauty behind the crown. Solidfied in pure gold, and using the opulence of the crowns gems and a beautiful blue velvet fabric, paired with a grand and dramatic soundtrack specially curated to match the sequence.
The brand translated and touched many points, from set designs outside Buckingham Palace and inside Sky News studios - to a whole digital experience across live tv graphics and social platforms telling the story of the events in the build up, during and after.
